Infographic: Global Barriers

Global barriers: Mapping the $47 billion identity crisis

Global consumers aren’t abandoning ecommerce, they’re just working around it. Every restriction triggers a workaround. Every workaround is a buying signal misunderstood as risk, driving good customers elsewhere, and fueling the $47 billion identity crisis. Let’s take a look at what this looks like in each of the countries we recently surveyed.

Brazil

Key insight: Retailers scaling in Brazil must offer alternative payment options and manage customs friction, or risk losing consumers already conditioned to outsmart broken systems.

The United Kingdom

Key insight: In the UK, loyalty hinges on logistics: brands must adapt shipping polices and payment acceptance to prevent friction-fatigued buyers from purchasing elsewhere.

Mexico

Key insight: To capture growth in Mexico, retailers must prioritize payment flexibility and streamlined cross-border logistics to match highly persistent buying behavior.

France

Key insight: In France, success requires minimizing data demands and offering seamless, privacy-respecting purchase journeys; over-verification will cost conversions.

Germany

Key insight: German consumers expect payment flexibility and bulletproof trust signals; overcomplicated verifications or shipping limitations quickly fracture loyalty.

Unlock new growth by trusting your adaptive customers

The next generation of growth isn't about fighting more fraud, it's about recognizing loyalty in disguise. Elephant's global identity trust solution gives you the ability to say yes more often, to the right people in real-time and across borders. The $47 billion identity crisis isn't just a risk, it's an opportunity for the brands that are willing to grab it.